RESOURCES
FOR CLIENTS

Useful Articles & Stats

• Understanding Short-Form Content and How To Use It

Short-form ranks #1 for lead generation and engagement.

Marketers will invest in short-form video more in 2022 than any other content format.

Nearly half (47%) of marketers surveyed believe short-form videos are most likely to go viral.

54% of marketers surveyed say their companies leverage short-form videos.

• Incredibly Insightful Market Stats on Using Video for Marketing

42% of marketers surveyed say creating video content through an outside agency has resulted in better videos.

31% of brands publish two to four videos per month.

29% of companies started prioritizing video marketing in 2019.

68% of marketers say content showcasing their products and services generates the biggest ROI.

• Why Non-Profits Need Videos

According to End, 39% of people who watch a video look up the accompanying organization within 24 hours of viewing.

57% of people who watch a video for a nonprofit go on to make a donation.