How a Brand Story brings quality team members.
Cisco rolled out a series of short recruitment videos, those videos got 800% more engagement than the company’s typical text-based job postings. (Source: Biteable)
1️⃣ Recruiting Tools (help you reach potential employees)
Showcase the ins and outs of your company culture, work/life balance, and day to day life apart of your team.
2️⃣ Training
The common way of hiring someone to train your staff is phasing out as creating a video series to be taught remotely is saving time and money for you as the employer and for the employee. Think of it like a MasterClass for your company processes.
Tip: viewers retain 95% of the message in a video compared to 10% when reading it in text!)
3️⃣ Company Culture
Whether you are wanting your clients to see your company culture or your future employees, having a video that showcases your team, shares stories of how you operate, and the values you carry puts all needs in one video. This captures attention of viewers, providing more information than fellow companies in your industry.
San Francisco to Santa Barbara on bicycle.
Capturing this bike ride was more than just a fun brand story project for us, it was a lifestyle adventure.
André, our head of drone video and photography, is also a semi-professional cyclist! This ride was intense, over 380 miles, over 21,000ft of climbing all under 3 days. Oh and with 400 cyclists side by side.
We filmed the journey as we knew it’d be breath taking every stretch of the way, and it did not disappoint.
If you’re a cyclist or love beautiful cinematography, check out our film here:
FarmDeliver- Idaho’s Farm to Table Grocery Service
FarmDeliver, although fresh on the scene, has a business model that brings accessibility to supporting local. They make it so easy, you don’t even have to leave your home to buy from farms within your region. Keeping farmers and agriculture booming, and your mindset on local goods simple.
While creating this ad driven, fast paced short brand story we honed in on the simplicity of their offering. Capturing the food and the essence of their spirit.
Check out their always changing menu here to order farm fresh food if you live in Treasure Valley, Idaho.
https://farmdeliverboise.com/
Slash, a quirky brand story.
While sitting within meetings with Slash, a strategic branding agency we started to notice they spoke a language of their own. A digitally minded design language that spoke of grids and creating structures for what outsiders would view as “creative.”
When I asked what they thought of “creativity” most of the team snarled. They didn’t believe their work was creative, it was strategically planned, with meaning and followed a system of design principals.
This made sense, as they are inventing branding for a government and city system, so their work is very public facing. Without meaning, it would mean the city was a messier, less functional place.
Although their work is highly visible, covering massive billboards, within signage guiding you on public transportation and within government offices - they are a team of silly humans. Cracking jokes, following the methodology of grids within design and creating damn good branding assets.
I captured their essence in a quirky, grid guided way. See it here:
Why a Brand Story?
You may wonder why we believe so much in the Brand Story, and here, we’ll share why we think it’s the perfect starting off point for your company to begin sharing your brand’s who, why, and what with your audience.
Community Focused
Show your community and clients exactly who you are as a company, invite your loyal clients to come share testimonials. Place a brand story on your home page to set you apart from other companies within your industry. This focuses on your story, the why behind the what, which leads to trusted sales.
Testimonials
Don't want to invest in an entire Brand Story? Create testimonial videos of trusted clients to organically create even more trusted clients. Viewers see the authenticity in a video testimonial and know the story could be true for them too!
Vertical Content for Social Posts & Ads
If you're wanting to grow your reach and invite new customers into your business offerings; social posts and short ads are the move right now. Create compelling, information filled videos to serve your community.
We start with the Brand Story because in filming this video, we’re able to create off shoot content for your social pages, running organic ads, and reaching new customers.
Check out this brand story we created of Eagle Physical Therapy
Everything is Story.
It all begins with an idea.
We can’t forget being a kid, sitting criss cross applesauce, eyes up listening to our librarian read us a fantastical story. Or your grandparents recounting what it was like back in their day. Sharing when Coca Cola was the cost of a nickel and how good the sun felt while drinking it.
Everything in our lives is wrapped and entangled in - story.
The same goes for your business. That first dollar earned. Your loyal customers who have been with you since the start and the word of mouth to get you afloat. These are the people, the stories that keep our shop doors open. And these stories, we love to tell them. It keeps us hopeful, excited to invent and continually pushing the envelope.